The Academy of Television Arts and Science has just announced nominations for the 2020 Emmy Award, with characters from Amazon, Apple, Jeep, Procter & Gamble and Sandy Hook Promise shortlisted “Outstanding Business” category.
Last year, two of the largest presentation venues won recognition this year. Procter & Gamble’s (P&G) “look” released on Saturday morning called attention to the unconscious biases that plague black people. It was directed by Anthony Mandler through Stink and photographed by Maleek Sayeed. (Read more about live production here).
BBDO New York State, directed by Henry-Alex Rubin of the smuggler, was also nominated for the “Back to School Essentials” promised by Sandy Hook. The attraction started as a typical seasonal performance of saccharine, but then gradually turned dim to draw attention to the potential dangers in children’s daily lives. Look at Rubin’s discussion of his film production process and the behind-the-scenes story in the “Create the Future” event in the advertising age.
Another nomination comes from TBWA/Media Art Lab’s Apple’s stunning “bounce” film, directed by Pulse Films’ Oscar Hudson, which is a feat of in-flight magic, showing a gentleman wearing an AirPod gracefully from the sidewalk Jump up and down and bounce off the wall. Earlier this year, the attraction won the Black Cube Best Performance Award in One Club’s Art Directors Club awards. TBWA/MAL, Hudson and Pulse discussed the production of “Bounce” at the “Creative Future” event.
Two Super Bowl ads also received nods. Fiat Chrysler’s Jeep parking space revisited the classic movie “Groundhog Day”, and Bill Murray replayed his iconic role. The ad, which ranked first on “USA Today”‘s “Amit”, was founded by Chicago agency Highdive, with O Positive director Jim Jenkins at the helm. Check out the story behind the work here.
Amazon and Droga5 London nominated their large game ad “Before Alexa”, which imagined how inconvenient life was before the advent of virtual assistants. Steve Rogers directed the ad from Somesuch and Revolver / Will O’Rourke.
The 72nd Primetime Creative Arts Emmy Awards Ceremony (including the Outstanding Business Category) will be held during the virtual event from September 12th to 13th, which is consistent with the Academy’s announcement earlier this year. Frank Scherma, co-founder and president of Radical Media, one of the top commercial stores in the industry, currently serves as the chairman and CEO of the college.
Ann-Christine Diaz is a creative editor in the advertising age. She has been involved in the creative world of advertising and marketing for more than ten years. Outside of work, she can be found to keep in touch with her creativity.
Post time: Jul-31-2020